Product video and UGC-style ad creative built to be tested, not admired. Volume, variation and fast iteration — because on paid social the creative is the targeting.
E-commerce creative is a different discipline to brand video. You are not making one beautiful film. You are making twelve variations of an idea so the ad account can find which one people respond to.
That changes everything about the process. Volume matters more than polish. Hooks get tested against each other. A slightly rough clip that stops the scroll beats a beautiful one that does not.
So we produce in batches built for testing: multiple hooks against the same product, multiple formats, multiple angles of attack. Then the winners get iterated on and the losers get cut.
What's included
What you actually get
01
Product films
Clean studio-style product footage. The macro detail shots that make something look worth the price.
02
UGC-style creative
Handheld, casual, native to the feed. Built to look like a recommendation, not an ad.
03
Hook variations
The same product filmed with several different openings, so you can test into what works.
04
Demo and unboxing
The formats that consistently convert for physical product, filmed properly.
How it runs
The process, start to finish
Send the product
We shoot in-house. For larger items or a studio-look requirement we arrange a location.
Concept the batch
Several angles per product — problem-solution, demo, unboxing, comparison, social proof.
Film and cut
Batch filmed in one session, then cut into individual test variants.
Test and iterate
You run them, we look at what won, and the next batch pushes further in that direction.
What it costs
Priced to the job, not off a menu
Creative for paid social is priced by batch. A single product test batch is the smallest useful unit; ongoing creative production for an active ad account is a monthly figure.
We scope every job properly and put a fixed number in writing before anything starts.
No hourly billing, no surprises at the end.
