A homeowner spending three hundred thousand dollars on a renovation is not making a rational purchase. They are trying to work out whether they can trust you inside their house for six months.
That is a different job to commercial construction content. The buyer is emotional, the decision is slow, and the deciding factor is usually whether the finished work looks like the life they imagined — plus whether the process looked calm.
So residential work is filmed as a transformation. What it was, what changed, what it became, and what it was like to live through. Before-and-afters, walkthroughs of completed homes, and short pieces that answer the questions homeowners ask before they enquire.
What's included
What you actually get
01
Before and after
The single most effective format in residential building. Filmed from matched positions so the comparison actually lands.
02
Completed home walkthroughs
Gimbal walkthroughs of the finished build, cut for both your website and a vertical version for social.
03
Homeowner testimonials
Filmed on site in the finished space. Far more persuasive than a text review on a website.
04
Process content
Short pieces answering what homeowners ask before enquiring: timelines, approvals, what living through it is like.
How it runs
The process, start to finish
Pick the projects
Two or three completed or nearly-completed builds make a stronger library than filming everything.
Match the before
If you have early photos or footage we work from those. If not, we film matched positions from the start.
Film the finish
Half a day per completed home, usually including the homeowner if they are willing.
Cut for both places
One hero film for the website, a set of vertical clips for social.
What it costs
Priced to the job, not off a menu
Priced per home or as an ongoing arrangement. A single completed build filmed properly sits in the low thousands; ongoing coverage across your current projects is a monthly figure.
We scope every job properly and put a fixed number in writing before anything starts.
No hourly billing, no surprises at the end.
What moves the number
One completed home or a build followed start to finish
Whether the homeowner appears on camera
Before-and-after footage already existing, or filmed by us
Whether the footage also needs to work as paid ad creative
No, though a testimonial from the people who lived through the build is the most persuasive asset you can have. We always ask, never push.
What if the build is already finished?
Fine. Completed-home walkthroughs work on their own. If you have any early phone photos we can still build a before-and-after from them.
How is this different to real estate video?
Real estate video sells a specific property to buyers. This sells your building work to future clients. Different framing, different pacing, different call to action.
Do you film granny flats and smaller jobs?
Yes. Smaller projects often make better content because the transformation is easier to show in thirty seconds.
Can this be used for paid ads?
Yes, and before-and-after content is consistently among the strongest performing creative for residential builders on Meta.
Tell us what you're working on.
Send through what you do and where you're stuck. We'll come back with what we'd film and
what we'd run — before anyone talks about a contract.
