For plumbers, electricians, builders, cleaners and home services. Google Search first because that is where the intent is, content and retargeting second because that is what makes you the obvious choice.
Service business marketing gets sold backwards. Someone pitches a social media package to a plumber whose customers are typing 'emergency plumber near me' into Google at eleven at night. The channel does not match the behaviour.
Intent comes first. Somebody searching for your service right now is worth far more than somebody who might one day need it. So the first money goes to Google Search and to being visible in the map pack, because that is where the people ready to book already are.
Content earns its place second — not for reach, but for conviction. Once someone has found you, footage of your actual work is what makes them call you rather than the next result. And once there is footage, retargeting has something worth showing.
What's included
What you actually get
01
Google Search campaigns
Targeting the terms people use when they are ready to book, not brand awareness terms.
02
Local SEO and map pack
Google Business Profile, service pages, and the review engine that decides local rankings more than anything else.
03
Landing pages
Single-purpose pages built to convert a click into a call, rather than a homepage that describes the company.
04
Content and retargeting
Job footage that proves competence, then retargeting to the people who already visited.
How it runs
The process, start to finish
Where the demand is
We look at what people actually search in your trade and suburb, and what the intent behind each term is.
Capture it
Search campaigns and Business Profile first. This is the part that produces enquiries fastest.
Convert it
Landing pages and call tracking so you know which spend produced which job.
Compound it
Job footage builds the library, retargeting picks up the people who did not call first time.
What it costs
Priced to the job, not off a menu
Management fees for search and local work typically start around $1,200 a month and rise with scope. Ad spend is separate and paid directly to Google or Meta — most Sydney service businesses need at least $1,500 to $2,500 a month in spend for search to produce reliable enquiries.
We scope every job properly and put a fixed number in writing before anything starts.
No hourly billing, no surprises at the end.
What moves the number
How many services and suburbs you want to appear for
Google first if you sell something people search for when they need it. Social works to build preference, but for urgent services search is where the money is.
How much ad spend do I need?
Most Sydney service businesses need at least $1,500 to $2,500 a month in ad spend for search to produce a reliable flow of enquiries. Below that the data comes in too slowly to optimise.
When does retargeting make sense?
Usually around 60 to 90 days in, once there is enough traffic to retarget and enough footage worth showing them.
Do I need a whole new website?
Usually not. A single well-built landing page per service converts better than a rebuild, and costs a fraction.
How do you track whether it works?
Call tracking numbers and form attribution, so every enquiry traces back to the campaign that produced it.
Tell us what you're working on.
Send through what you do and where you're stuck. We'll come back with what we'd film and
what we'd run — before anyone talks about a contract.
